Anti Bullying Awareness
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For this advertisement I wanted to create a story that was in the perspective of both a bully and someone who was being bullied. If you read the text on the left side of the wall it tells a story of a bully.
After you round the corner, you realize there is more text and when read together, the emotional story of a bullied kid is revealed. This could be placed on corners in urban places
After you round the corner, you realize there is more text and when read together, the emotional story of a bullied kid is revealed. This could be placed on corners in urban places
GoPro Social Media Idea
After watching the video of my road trip across America, imagine an identical video but using different clips from different people all over the world. Picture a girl kayaking in the clear waters of the Caribbean then seeing a man on top of the Grand Canyon with his mountain bike then to a person underwater, swimming in a lake full of jellyfish. It would be an artistic way to show people at different places all around the world.
The social media campaign that I thought of is to have the GoPro Community upload similar clips onto social media following the format of covering the camera at the end of the clip. You can find these clips using a hashtag and then transition these amazing clips together to show all the cool things the GoPro Community is doing this summer. When all the clips are put together you can make them into 30 second commercials and social media posts. These videos could be made monthly or weekly throughout the summer since people are out traveling and doing exciting things. I think it would be cool to see that normal people who aren't professionals are out doing extreme things that they love.
I believe that this would be an effective marketing campaign because it is interactive and the people are involved in the advertising process. These are real people with GoPros being recognized for using the product and I think they will fall more in love with the brand, influencing the people around them.
To get this campaign started you could use the GoPro Team to make the first video at locations such as on the slopes, at the beach or falling out of an airplane. At the end of the video you could get the word out that the next commercial is going to be made using the places that YOU travel to this summer. You could also give away a prize to people if you choose their clip for the commercial.
I feel like this campaign goes along with the brand personality of GoPro and would be successful in making people want to become a part of the fun and exciting GoPro Community.
My Samsung Advertisement
After I found out that the Samsung Galaxy S5 was waterproof, I thought of this advertisement to show the public about the waterproof and dirt proof capabilities of this new smartphone. By putting the phone in the elements, it becomes more memorable and gets the consumer thinking, "It would be nice if I didn't have to worry about water". The current Samsung advertisements are boring and don't say anything about the features and I think they could be improved upon. This sticker could be placed on drinking fountains at:
-NFL/NBA/MLB stadiums
-Gyms
-Airports
-Amusement Parks
-Universities.
-Popular Las Vegas/Panama City Beach resorts,
Bigger stickers can also be made to put on the floors of out door showers outside of hotels by the beach. This would show people that the phone is sand and water proof as they wash sand and water off of their bodies and onto the phone.
-NFL/NBA/MLB stadiums
-Gyms
-Airports
-Amusement Parks
-Universities.
-Popular Las Vegas/Panama City Beach resorts,
Bigger stickers can also be made to put on the floors of out door showers outside of hotels by the beach. This would show people that the phone is sand and water proof as they wash sand and water off of their bodies and onto the phone.
Ford Mothers Day Commercial
This commercial starts with a mom rolling over and shutting off the alarm clock which reads 6:00am. Then she wakes up the grumpy kids, gets them ready for school and waves to her kids as the bus leaves. Then she runs inside to get ready for work and she spills her coffee in the process. It is obvious she is very stressed and tired. She goes to the garage, gets into her car and puts it into reverse to leave for work. The rear view camera screen pops up and there is a small sign that is put in front of the camera that reads "Open the glovebox". She opens it and finds a handmade card that the kids and the husband made that says "Happy Mothers Day! Thanks for everything you do" with a picture of the family. She smiles and the screen would fade out and end with a black screen that says "Thanks Mom"
After seeing the latest Ford Fusion commercial, they were advertising how the new models come with a standard rear view camera and I thought of this commercial for that. I think this is an emotionally effective ad to show the new feature and just to say thanks to all the moms out there because they can relate to days like this.
After seeing the latest Ford Fusion commercial, they were advertising how the new models come with a standard rear view camera and I thought of this commercial for that. I think this is an emotionally effective ad to show the new feature and just to say thanks to all the moms out there because they can relate to days like this.
Chick Fila A Social Media Ad
This is a gif I saw online and I thought that it would make a great Chick Fil A ad on Instagram. It is interactive and builds curiosity which makes it different than many sponsored ads on Instagram. When the countdown is over you could play some dramatic music such as the Careless Whisper saxophone solo and it would be a really funny watching the cow flip its hair and promote eating more chicken. Also if you cut the countdown to 3 seconds, it would make an effective 5 second ad on YouTube before a video. With some tweaks I believe that this can be a Chick Fil A advertisement that goes along with their brand personality.
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My Chipotle Billboard
This is a funny little billboard that I thought of for Chipotle. This could also be put on the floors near the food court at malls to let people know that there is a Chipotle.
Sharpie Wall
Six Word Stories were started by Ernest Hemingway and it challenges people to tell a story in the simplest form. Examples include:
"Strangers. Friends. Best Friends. Lovers. Strangers."
"Fortune Cookie Reads: That wasn't chicken."
"She loved cigarettes more than life"
"I went traveling, Found my home."
"We're lying in bed, she's lying"
"I'm beside myself; cloning machine works"
Over 5 million people ride the New York City Subways on a daily basis. My Sharpie advertising campaign is to put these walls at busy subway stops and let the people of New York fill the walls with their stories. When you're waiting for your train and think of a good one, you can write it on the wall. Along with this, they could incorporate a social media campaign where people can upload their stories to social media for a contest. Sharpie already uses interactive advertising like this at sporting events with signs in the crowd so it goes with their brand personality.
"Strangers. Friends. Best Friends. Lovers. Strangers."
"Fortune Cookie Reads: That wasn't chicken."
"She loved cigarettes more than life"
"I went traveling, Found my home."
"We're lying in bed, she's lying"
"I'm beside myself; cloning machine works"
Over 5 million people ride the New York City Subways on a daily basis. My Sharpie advertising campaign is to put these walls at busy subway stops and let the people of New York fill the walls with their stories. When you're waiting for your train and think of a good one, you can write it on the wall. Along with this, they could incorporate a social media campaign where people can upload their stories to social media for a contest. Sharpie already uses interactive advertising like this at sporting events with signs in the crowd so it goes with their brand personality.
Tide In-store Campaign
For this Advertisement P&G would give grocery store employees paper templates for employees to stock the shelves with Tide containers turned at an angle like in the picture above. On the floor in front of the Tide products you would put a big vinyl sticker that says "The Tides have turned" with information about how the new Tide Pods are revolutionizing the way people are doing laundry. This would be a funny and effective way to bring attention to their products when you're walking down the laundry aisle.
Bose Direct Marketing
If you have ever been to an electronics store and tried on Bose Noise Canceling Headphones, you know how amazing they are. They filter the sounds of the loud store into a numbing silence. Bose says their QuietComfort Headphones are great for airplanes and other loud areas so lets put them there! My strategy is to set up kiosks with an x amount of headphones in loud locations such as Grand Central Terminal, Times Square, NFL games and Airports so people can plug in their own music and see the difference themselves. They will be able to hear how well it cuts out sound in the environment they are in. To feed the impulse that some people will have, there will be coupons that give a small discount if you buy them online within a few weeks. This will create some urgency and a fear of loss within the customer. This will go along with their slogan of "Turn down the world around you". You could also take peoples reaction and then make them into a commercial.